Matthew Minnich – Creator Growth Specialist Portfolio

Matthew Minnich – Creator Growth Specialist Portfolio

Real-world examples of how I support creators, digital teams, and platform adoption through strategy, communication, and process thinking.

Shopify Merch Brand Snapshot

Mervson.com is my personal illustration portfolio and online shop.
I create new artwork based on Public Domain superheroes—obscure, vintage characters from the golden age—and turn those designs into t-shirts, mugs, and collectible drinkware.

It’s a niche project for fans of forgotten comics, built on Shopify with print-on-demand production handled through Printful.

Creator Support: Student Sales E-Commerce Setup

The college where I work has a Holiday Sale manned by students selling their artwork. Over the years I have refined instructions for product management, account creation, barcode artwork integration, and POS operation.

  • Help students list products, generate barcodes, and manage inventory using shared print/ecommerce systems
  • Large group presentation, Question and Answer session with student Sellers

Take a look at the Sales support documentation I created with Screensteps

The Superhero Project Work

Using the power of art as a tool for healing, we empower youth impacted by serious illnesses, disabilities, community trauma, and other complex mental health or medical needs. We interview kids and teens about who they are beyond their diagnosis and how they want to make a positive difference in the world - their superhero mission.

SHPKIDS.org


As one of the illustrators for SHP, I receive detailed notes from the child and their family before I begin a drawing. The above image reminded me how important it is to slow down and stay observant.

This young man loves music and was especially fond of his fish-shaped guitar. At first, I imagined him playing it in the usual way. But after asking for a photo of him holding it, I learned he presses it to his ear so he can hear the sound more clearly.

That small detail changed everything about the illustration. And it only came through asking, listening, and being open to surprise. It’s a reminder that real connection makes the work more personal, and ultimately, more meaningful.